Watch Bombuj. When platinum-selling rock & roll band Thirty Seconds To Mars set out to make an epic music video in the environmentally-threatened Arctic, the band, fronted by brothers Shannon and Jared Leto, did not expect that torrential weather, dangerous icebergs and airline industry bureaucracy might conspire to make this production one of the most difficult endeavors of their career. "Edge of the Earth" is the behind-the-scenes story of one of the music industry's hottest bands working to produce a global awareness, high-production-value music video against the backdrop of the environmental trouble-spot that is the Arctic