Watch Bombuj. As heir to Korea’s biggest taxi company, playboy Im Jung Hwan spends money like water. Life is great for Jung Hwan until his mother takes away his money. She orders him to start driving a taxi. Jung Hwan, has never worked a day in his life. When Jung Hwan’s first passenger, Eun Ji, runs off without paying, it marks the beginning of a romance between the poor girl and the heir.